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When artists make their ad!

When artists make their ad!

“Advertising is the greatest art form of the 20th century” Marshall MC Luhan

Pictorial art has always influenced society and reflected historical periods. The movements follow each other over the centuries and each tell a story.

Some works have become icons of aesthetics, the reflection of an era and its values, they are sometimes even better known than the artist who produced them. Becoming more than a simple work of art, but a real popular reference, they are anchored in the collective memory. Take for example the Mona Lisa, her mysterious gaze and her mythical smile are known to all

art and advertising
But today, it’s advertising that we are going to talk about. So a joke.

Advertising is a sales technique based on principles of economics, sociology and psychology, with the aim of reaching as many people as you and we do, using our references and everyday influences.

Why do you think in half of the ads there are half-naked girls? To challenge the male sex of course! How weak are these gentlemen.

art and advertising
Advertisers have seized artistic icons to sell through them. Leonardo da Vinci must turn in his grave to see his dear Mona Lisa serve a dating site.

art and advertising
The irony is that until recently, the Pop Artists used advertising images in their works to denounce the consumer society. Today, it is this same consumer society that uses these works, and many others, to sell to consumers even more things they do not need.

But why use Michelangelo’s work to sell Lego? Well, it’s simple!

In professional jargon, the goal of advertisers is to associate a banal product with a cultural image. Thus, they gain notoriety and have a competitive advantage, improve their brand image, they gain market share, and realize savings in the media …

Simply, it means that parodying a work, they acquired popularity.

art and advertising

art and publicityIn introducing this historical reference, our mind will automatically create an association between the brand, the values ​​and the times.

As the example of the Lavazza coffee brand that uses the works of the Italian Renaissance to promote traditional craftsmanship. It is our unconscious that makes the connection.

art and advertising

There are two methods of using art in advertising: reproduction and cultural reference.

Reproduction is the use of the original work by just adding its product or slogan. Thus she values ​​the product by appropriating the nobility of the work.

The only, but big concern is that to use a work in this way requires the authorization of the owner of the economic rights but also moral.

art and advertising

On the other hand, the cultural reference uses allusions to these works. It aims to flatter those who succeed in making the link, create a sense of belonging, complicity and the feeling of having a personalized message. You do not need permission, but you have to have a target grown enough to capture the thing, even if we use allusions obvious enough …

art and advertising

The most diverted painter in the world is Leonardo da Vinci. For example: The Lord’s Supper has been so taken up that all of his diversions are listed on the website www.lacene.fr.

art and advertising

Good enough spoken, we let you judge not yourself!

art and advertising

art and advertising

The 100% natural effect of Arcimboldo …

The perfect proportions of the Vitrus Man of Leonardo da Vinci …

art and advertising

Lego is almost as talented as Leonardo da Vinci and Van Gogh … art and advertising

Monet became blind and you, you will never be blind!

art and advertising

Lunch on the grass revisited by Dior!

art and advertising

The Vodka man! The best friend of Saturday nights!

art and advertising

Roy Lichtenstein liked the points, and we are the bubbles!

art and advertising

Help ! A tsunami of jeans falls on us! art and advertising

And finally come as you are at McDo!

Besides, he is very hungry!

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Sarah

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